The children would naturally want treats such as chocolate, crisps and biscuits but the parents would prefer them to have something healthier. Nimisha tried to source more nutritious snacks, but soon discovered that there wasn’t anything available on the market that was healthy, tasty and appealing to children, so she decided to set up on her own.
Nimisha realised that children like crisps for the crunchiness as well as for the taste, so started looking at uniting the right flavours and textures in a healthy form. The result is a natural product which creates the perfect balance between sweetness and texture, and offers a choice of either one fruit or combination of two.
The company started working out of London and had their products manufactured in Europe, but around 18 months ago they decided to bring manufacturing back to the UK. They set up a production facility in Sittingbourne, Kent, and chose the area because of its access to Kent fruit farmers and the transport links to London and Europe. Nimisha uses local products as much as possible and values being able to visit Kent farms to look at produce to ensure it is as fresh as possible.
The company’s aim is to become the leading healthy snack manufacturer in the UK for both the domestic and export market.
To view a video of Nimisha talking about Nim's Crisps, click here.
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