Marketing Kent
In September and October 2009, Locate in Kent along with Kent Thameside, Ashford’s Future, Medway Council, Kent County Council and Southeastern joined together in a Kent wide promotion of the high speed domestic rail service.
We undertook the following promotion;
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Direct mail – sent to over 11,250 companies in greater London area
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Tube card panels - Kent generic and area specific adverts were placed in tube trains for two weeks from 21 September
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LBC Radio campaign – Audio/visual campaign and competition that took place for four weeks from 14 September
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PR – local, national and trade
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