Marketing Kent
In September 2010, alongside Ashford's Future, we targeted selected subscribers of Directors of Finance magazine with 'Kent - the perfect package' marketing campaign.
We undertook the following promotion;
-
Direct mail – almost 2,300 subscribers across the UK were sent the 'perfect package' brochure.
-
E-blasts - the direct mail was followed up with two e-blasts reconfirming Kent's unique selling points.
-
Telemarketing - 1,500 were contacted by phone.
;){kind=link}
;){kind=link}