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Bluewater Shopping centre, Kent

Bluewater Shopping centre, Kent

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Missguided to open second store in Bluewater

Bluewater Shopping centre, Kent

Bluewater Shopping centre, Kent

The clothing retailer, who launched its first shop in November at Westfield shopping centre in Stratford, is due to open the new 16,000sq ft store this summer.

Founded by Nitin Passi in 2009 as a rival to Boohoo.com and ASOS, it continues to push its strong presence into our shopping centres.

Bluewater announced the news of its new tenant with a tweet of the brand’s logo last night.

It is unclear how many jobs will be created at the new site on the shopping centre’s lower Rose Gallery.

Russell Loveland, portfolio director at Land Securities, co-owner and asset manager of Bluewater, said: “Signing Missguided for the store that marks the brand’s move out of London is a major milestone for Bluewater, and a great way to begin 2017.

“Missguided’s commitment to fast fashion will appeal to Bluewater’s guests, with whom we are confident the brand will be an immediate hit.”

The new addition is described by Mr Loveland as the latest step in the “continual evolution” of Bluewater.

Last year, more than 20 new brands opened, while H&M and FatFace launched enlarged stores.

Missguided founder Mr Passi said: “Bluewater is a great brand match for Missguided and we already have a strong following across the catchment via our e-commerce site.

“Combined with the work Land Securities has done to create the ideal store, we have the perfect opportunity from which to grow our brand and are looking forward to a very successful future at Bluewater.”

Search and find the perfect commercial property in Kent for your business. Locate in Kent gives advice and relocation support to international and UK companies looking to move or expand. Call +44 (0)1732 520700 or email enquiries@locateinkent.com


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