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Visit Kent wins part of £40m Discover England Fund

Kent’s tourism agency, Visit Kent, has won a share of a £40 million Government fund targeted at helping promote UK destinations around the world.

Visit Kent won the funding from the Discover England Fund in a shared bid with four other locations - Cheshire, Essex, Hertfordshire and the Peak District. Their ‘Gardens & Gourmet’ project was one of the seven winners announced in the first phase of the three-year funding scheme.

The Gardens and Gourmet project aims to highlight each of the five regions’ bookable experiences and demonstrate how gardens and produce play a fundamental role in the UK’s identity. The scheme also includes creating new bookable packages for international visitors giving them entry to key attractions in each region as well as insider tips and local recommendations.

Chief executive Sandra Matthews-Marsh said: “We are thrilled that our bid has been successful, and that we have the chance to start celebrating our and our partner regions’ outstanding international gardens, outdoor spaces, and local food and drink offers.

“This bid has been a huge undertaking, and we are delighted to be working with four fantastic regions to develop and market our national treasures to overseas visitors.
“This is a great day and incredibly positive news for tourism.”

VisitEngland chief executive Sally Balcombe said the Fund attracted “an exceptional number of high quality bids, far outweighing the allocated funding available for year one.”

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