Sevenoaks So Much More – Kent district launches its new place brand campaign
Think you know the Sevenoaks District? There’s so much more to see and do than you might think.
This is the message that Sevenoaks District Council is spreading far and wide as it unveils its new place brand, Sevenoaks So Much More, encouraging more people to visit, build their business or lay down roots in the district.
After the town of Sevenoaks was named in The Sunday Times Best Places to Live in South East, the district is rolling out its new place brand to help support and build the local economy by attracting visitors, residents, businesses and investors to the district.
The core message declares that there is so much more to Sevenoaks than people from all walks of life might think, making it the perfect place to live, visit, work and invest in.
Leader of Sevenoaks District Council, Cllr Peter Fleming said: “Our brand campaign was born from the excitement we feel about sharing the wider Sevenoaks story with the world, there is so much more to appreciate and experience here!
“Sevenoaks is more than just the famous town of Sevenoaks itself. It is a diverse district with absolutely breathtaking countryside, towns, villages, real communities and so much history, all within 30 minutes of the capital – for those who need it.
“There is also so much more potential here for businesses looking to start and grow as well. This isn’t sleepy Sevenoaks; this is a great place to take your business to the next level, with national and international firms and a genuine entrepreneurial spirit. And we want more people to share their own stories and show the world that Sevenoaks is the place to be.”
Following extensive research and workshops with residents, local businesses, community groups and Sevenoaks District Council, the new Place Brand for Sevenoaks was developed by leading marketing agency Pillory Barn.
The team then developed a full brand for the district, supported by a place ‘portal’ website to showcase the district’s USP, with information on the best things to see and do in the area, and guidance on how to build a future in Sevenoaks.
The place portal will contain case studies from local business owners, entrepreneurs and residents about the benefits of living and investing here, highlighting the district’s creative and entrepreneurial community that accommodates both large-scale employers and creative digital SMEs.
The campaign will be shared across social media, the national media and advertising channels in the coming months to boost visits and local spending.
Cllr Fleming added: “While we’d love to keep Sevenoaks as our local secret, we know that reaching new people means more support for the local economy. We are lucky to have space for new business without compromising the coveted scenery and historic splendour that makes our district so attractive to people looking for a new home.
“The fact that the Sunday Times recently singled us out as the best place to live in the South East goes to show how much we have to offer.”
Spread the word about Sevenoaks by following @moresevenoaks on social media and visit the www.moresevenoaks.co.uk site if you have a case study to share.